Bold Botanicals is a Sydney-based floristry design studio celebrated for its sculptural compositions and confident use of colour and form, crafting bespoke floral designs for premium events and occasions.

Valastro Franco Design collaborated with founder Suzanne Robbins to develop a new visual identity that reflects the studio’s contemporary and expressive approach to floral design. The resulting system introduces a bold visual language built around a reimagined suite of floral symbols, a refreshed colour palette, and modern typography styles.

A new visual grid system was conceived to frame and arrange the expanded symbol motifs, creating a flexible structure that echoes the rhythm and balance of floral arrangement while standing as a distinctive visual device for the brand.

The outcome is an identity that is both expressive and memorable — bold, adaptable, and unmistakably Bold Botanicals.

What we did:
Visual identity and design consultation
Concept development
Comprehensive brand identity guide
Application examples
Visual kit of brand assets