We developed a vibrant visual identity and product campaign creative for Madge Goods, a Sydney-based utility fashion design retailer. Our work included crafting a playful logotype and symbol with personality, paired with dynamic color combinations that reflect the tone and palette of Madge Goods' innovative products. At the heart of the brand identity, we designed a set of motion brand components for social media marketing, alongside the design and art direction of compelling product campaign creative applied across digital and print media. The result is a bold, engaging identity that brings the brand’s personality to life.

What we did:
Brand Identity
Motion
Print
Brand Collateral
Campaign Creative & Art Direction