Inner West Funerals is a Sydney based funeral and memorial service provider offering a highly personalised and compassionate approach to celebrating life. This project involved a complete redesign of an existing brand identity, creating a more refined, contemporary and professional visual system that better reflects the quality and care of the business and its services.

At the centre of the new identity is a custom designed IWF monogram, combining contemporary “IW” letterforms with a contrasting cursive-inspired “f”. The flowing stem of the “f” became a defining visual feature of the identity system, evolving beyond the logo into a distinctive and functional large-scale visual device for use across all types of brand communication.

The redesign also reinvented the previous teal colour palette into a more mature and balanced colour system, retaining a subtle familiarity to the previous identity while introducing stronger visual clarity, soft tones and a more contemporary overall presentation.

The project was delivered with a complete visual identity guide, final identity artwork files, strategic visual thinking, creative direction and comprehensive brand communication examples.

What we did:
Visual Identity Strategy & Concept Development
Logo Design & Brand Mark System
Complete Visual System Development
Typography, Colour, Visual Devices Systems & Photography Styles
Comprehensive Visual Identity Guide with Brand Application Examples
Creative Direction & Design Consultation