Llumus is a Sydney based palliative and bereavement psychotherapy practice focused on supporting themes of healing, transition and renewal. We developed a complete visual identity system for the brand, creating a quietly confident and professional visual language that symbolises emerging light, transformation and human connection.

At the centre of the identity is a custom designed Llumus wordmark featuring interwoven serif letterforms with soft curves and tapered details, creating a distinctive logo that feels both established and contemporary. Supporting the identity system is a secondary ‘LL’ symbol, a symbolic ‘L’ brand device,
a refined typography system and a restrained colour palette built around Night Blue and
Morning Yellow tones.

Beyond the logo design, we developed a comprehensive visual identity guide outlining the complete brand system, including typography, colour application, photography direction and a wide range of print and digital brand application examples. The project was delivered with complete artwork files, strategic visual thinking, creative direction and identity rollout consultation.

What we did:
Visual Identity Strategy & Concept Development
Logo Design & Brand Mark System
Complete Visual System Development
Typography, Colour, Visual Devices Systems & Photography Styles
Comprehensive Visual Identity Guide with Brand Application Examples
Creative Direction & Design Consultation