Wild Caught is a new fresh and cooked seafood retailer opening at Rockdale Plaza, Sydney in 2026.
We developed a complete visual identity system for this new business, creating a unique visual identity design that celebrates the focus towards fresh, wild caught seafood.

At the centre of the identity is a custom ‘W’ brand mark formed through the symbolism of a fishing rod, line and hook, a simple and recognisable symbol that reflects the brand’s connection and value towards delivering quality fresh seafood.

Beyond the logo design, we developed a comprehensive identity system including typography, colour palette, visual devices and photography direction. The project was delivered with a complete brand identity guide and artwork across a wide range of physical and digital brand applications for the store and its online presence.

What we did:
Visual Identity Strategy & Concept Development
Logo Design & Brand Mark System
Comprehensive Visual Identity Guide
Typography & Colour System Development
Brand Visual Devices & Photography Direction
Store Signage, Menu Designs & Staff Uniform Guides
Print Collateral & Product Label Designs
Website Design & Digital Templates
Identity Rollout Creative Direction & Consultation